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After the development of the digital signage industry in 2009, as the industry continues to mature, customers need products and technologies that can directly bring value. At the same time, for those improving investment users, they are more sensitive to the certainty of the effect of new technology application. It is no longer the heuristic application of the past. Under such circumstances, users are increasingly concerned about system maintenance costs. How to reduce system maintenance costs as much as possible is what every enterprise desperately wants, after all, this is a problem closely related to its interests.
The cost is not only reflected in the one-time payment cost, but also reflected in the later system maintenance cost, including the settings during system operation, the manpower and material resources spent on maintenance, the maintenance cost after the system is damaged, etc. . Reducing this part of the cost will greatly reduce the cost of the entire digital signage (Digital Signage) system. For example, networked playback equipment is designed to reduce the maintenance cost of the system.
Digital signage (Digital Signage) playback equipment should take the "middle way" of openness and stability
After years of development, digital signage playback equipment is no longer a simple "industrial computer". Although industrial control products meet the needs of miniaturization, industrial computers based on single-chip microcomputers, embedded architectures, and SOC systems cannot meet the needs of various "open" applications.
Of course, the stability of the industrial computer is beyond doubt. But this stability is built on a very closed system. A product only runs a single function, and the software is all solidified. It does not involve complex application requirements and use environments, and it is naturally easy to achieve a high degree of stability. However, this kind of product is not completely suitable for the complex industrial application of digital signage (Digital Signage) system.
Tony, director of AOpen's global marketing department, pointed out that the applications and systems of industrial control products are generally solidified on hardware, and the cost of implementing many functions and deploying new functions is very high. In particular, the software for different functions is completely incompatible, which makes it impossible to perform at all in commercial and home applications.
And the application of digital signage (Digital Signage) just makes its playback equipment must have high openness and developability, and the traditional industrial computer cannot meet its application needs. And the playback environment and working intensity of digital signage (Digital Signage) playback equipment make it necessary to have a very high stability. This demanding requirement makes digital signage (Digital Signage) playback equipment must have both openness and stability.
But as we all know, fish and bear's paw are often incompatible. At the same time, it should not only satisfy the extremely high openness, but also have sufficient stability, which is technically very difficult. What Digital Signage playback equipment needs to solve is to find a balance between openness and stability. According to the different needs of various industries, configure different playback equipment. Take a "middle way" of openness and stability.
It is not difficult to see that, whether it is to make the best use of things or reduce maintenance costs, the development of digital signage (Digital Signage) technology is actually based on the principle of serving customers. It is to do our best to maximize the interests of customers. Only when customers are satisfied, will Digital Signage have a market and tomorrow. Therefore, for 2009, and even the future trend of technological development, we can summarize it in four words - people-oriented.